Kokkini Ammos Beach lies on Crete’s southern coast, about 1.5 km south of Matala, and 65 km south of Heraklion Town. The beach gets its name from its striking red sand. This warm, rusty color contrasts vividly with the clear turquoise sea.

To reach the beach, visitors must hike a marked trail from Matala. The hike takes between 15 and 25 minutes. Along the way, the path climbs hills and then descends toward the shore. Because the trail can become steep and rocky, wearing sturdy shoes proves essential. 

Kokkini Ammos offers basic amenities. A small mojito bar may open occasionally, providing basic refreshments like drinks and snacks. Also, the beach includes sunbeds and umbrellas but no showers or restrooms. 

The beach also maintains a free-spirited reputation. Since the 1960s and 70s, hippies gathered here, which contributed to the area’s relaxed vibe. Today, certain zones welcome nudism, while others remain clothed. Respect and tolerance toward all visitors remain important.

Moreover, Kokkini Ammos forms part of the Natura 2000 protected network. It hosts loggerhead sea turtles and Mediterranean monk seals. Nearby sea caves serve as wildlife habitats. Therefore, visitors must avoid disturbing nesting sites and animals to help conserve this fragile environment.

The nearby village of Matala provides convenience. It offers tavernas, shops, and accommodation. Many visitors stay in Matala and plan Kokkini Ammos as a day trip. 

Finally, the best time to visit occurs during the morning hours or shoulder seasons like May, June, September, and October. These periods provide pleasant weather and fewer crowds. Visitors should carry sufficient supplies and wear comfortable shoes for the hike.

In conclusion, Kokkini Ammos Beach blends natural beauty, cultural touches, and a relaxed atmosphere. It suits adventurous visitors who enjoy quiet beaches and local character.